The Salespeople's Charity

If you, your partner or spouse has ever worked as a Business to Business (B2B) salesperson - visiting business customers in their premises to sell goods or services - and now find yourself in financial need, then the Salespeople's Charity may be able to offer you support.

We are a grant-giving charity that provides support directly to the field salesperson, though our support can also extend to their widows, widowers, partners and dependent children.

The charity was founded in 1849, pioneered by a group of five Commercial Travellers who met at The Union Hotel Penzance to consider how they might help a colleague who was no longer able to work.

Since then many different titles have been given to Commercial Travellers - Sales Representative, Account Manager, Sales Agent, Business Development Manager, Field Sales Representative, National Account Manager, to name a few.

Not only do the job titles vary but also the industries and trade sectors we are able to consider applicants from. We are not industry specific – all we ask is that you have worked as a sales representative in the field for a minimum of two years during your career.

Support that can be given

The type of support we can provide is extremely varied and includes such things as:

  • Assistance with utility bills

  • Funeral grant

  • Furniture

  • Home adaptations

  • Long-term bi-monthly grants

  • Mobility equipment

  • Respite breaks

  • Securing accommodation (rent and deposit)

  • Short-term ‘One Off Grants’

  • Training programmes

  • White goods.

To understand more about the people that we support and the criteria that we use to determine if we can help, please visit the How we help area of the Salespeople's Charity website.

Please note: We cannot consider applications from those who have only worked in retail or telesales, applicants must have spent a minimum of 2 years engaged in visiting Business customers to sell products and/or services.

Last updated on 13 May 2022

Who is eligible?

Applicants must:

  • Be resident in Great Britain and Northern Ireland
  • Have spent at least 5 years working in a business-to-business (B2B) sales role, visiting other businesses to sell products or services.
  • Be, or have been employed in an appropriate sales role in Great Britain and/or Northern Ireland
  • Be a widow, widower, partner or dependent child of a business-to-business salesperson
  • Be in genuine financial need.


Please note: We cannot consider applications from those who have not worked in the field in B2B sales, have only worked in retail, telesales or have only worked in a business to customer role.

How to apply?

Phone the charity or make an online enquiry on the The Salespeople's Charity's website

Following a simple application process, people seeking support are visited by one of our Trustees, who will seek to understand and identify an applicant’s most pressing needs. Based on this meeting, a proposal(s) for support is made to the Board of Trustees, who vote electronically within 48 hours of receipt of the proposal(s). Once a majority is achieved the applicant is advised and the support implemented.

The trustee will need to see supporting relevant financial documentation, such as utility bills, rent agreements, bank statements and Department for Work and Pensions (DWP) papers.

Contact details

PO Box 366
PL12 9BA
Telephone: 0203 4884888

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